Princess Ghida launches World Cancer Day campaign

AMMAN — HRH Princess Ghida Talal, chairperson of the King Hussein Cancer Foundation (KHCF) and Centre, on Monday launched a national cancer awareness campaign titled, “Still Up to the Challenge” for World Cancer Day.

In a message on her social media account, Princess Ghida said, “I call on everyone — cancer patients and survivors, doctors and researchers, and communities around the world — to fight side by side to create a future without cancer.”

The new campaign is a continuation of last year’s “Up to the Challenge” campaign, and encourages participants to meet the challenge of fighting cancer by adopting a healthy lifestyle, according to a KHCF statement. 

World Cancer Day, organised by the Union for International Cancer Control and celebrated each year on February 4, aims at raising awareness of cancer and encouraging prevention, early detection and treatment to support the goals of the World Cancer Declaration, written in 2008.

According to the World Health Organisation, cancers are among the leading causes of mortality worldwide, responsible for 18.1 million new cases and 9.6 million deaths in 2018.