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Chelsea sanctions prompt soul-searching over football finance

By AFP - Mar 26,2022 - Last updated at Mar 26,2022

LONDON — The chaos engulfing Chelsea following sanctions imposed on Russian billionaire owner Roman Abramovich has sparked fresh debate over the sources of money that fuel Europe’s richest league.

The Premier League club had their assets frozen after Abramovich was targeted by the British government following Russia’s invasion of Ukraine, leaving them to cope with a ban on ticket sales and merchandise.

An expedited sale of the European champions will soon bring the curtain down on 19 years of nearly unbroken success under their 55-year-old owner, who has overseen five Premier League titles and two Champions League triumphs.

Chelsea’s first home game since the sanctions were imposed was against Newcastle, whose own ownership model is also in the spotlight after a controversial takeover in October by a consortium led by Saudi Arabia’s sovereign wealth fund.

Newcastle are hoping to follow in the footsteps of Abu Dhabi-backed Manchester City, who have become the dominant force in the Premier League over the past decade on the back of huge investment.

Sports business expert Simon Chadwick told AFP that despite the unease about who is funding Premier League clubs, it is difficult to foresee meaningful change in the short-term, with billionaires from across the globe lining up to buy Chelsea.

“European football can wean itself off money from Russia, China and Saudi Arabia but what’s left? If they leave, who replaces them?” said Chadwick, global professor of sport at Emlyon Business School.

“If we take the example of Chelsea, one of the options for replacing an outgoing Russian is a consortium of an American and Swiss billionaire, so for British football fans the situation is not going to change.”

The British government acknowledges the need for a shake-up, publishing a fan-led review into governance of the sport in November.

Recommendations include the creation of a new independent regulator for English football and new owners’ and directors’ tests to ensure “only good custodians” can run clubs.

Premier League Chief Executive Richard Masters said earlier this month that the league’s owners’ and directors’ test was under review, with sports minister Nigel Huddleston arguing it needs to be more “robust”. 

Huddleston told a committee of lawmakers last week he believes the English game is at a “turning point”.

“The fan-led review is pivotally important,” he said, with the full government response due in the coming weeks. “We recognise there are failures in the structure and governance of English football.”

Questions around ownership and sponsorship models are not unique to the English top flight.

Football clubs and the Premier League are under fire for apparently neglecting to ask searching questions about where their money comes from as they chase silverware in a hyper-competitive industry.

Chelsea find themselves caught up in geopolitical currents that extend far beyond football but whether the sport has the appetite for fundamental change remains to be seen.

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