Princess Dana named as UNESCO goodwill ambassador

AMMAN — UNESCO on Thursday named HH Princess Dana Firas as UNESCO goodwill ambassador in a ceremony held at the organisation’s headquarters, in the presence of Director General Irina Bokova.

The nomination came in recognition of the princess’ “outstanding commitment” to heritage protection and preservation as a pillar of sustainable development, her contribution to responsible tourism and community participation, notably through her activities as President of the Petra National Trust (PNT) and for her dedication to the ideals and aims of UNESCO, according to a statement posted on the organisation's website.

PNT is the national non-governmental organisation dedicated to the protection of the heritage of the ancient Nabataean city in southern Jordan that has been on the World Heritage List since 1985.

The princess also champions education, peace, human rights and sustainable development through activities involving the public and private sectors in Jordan and abroad, according to the statement.