Matters of heart: Sentimental shoppers splurge on Valentine’s Day treats

AMMAN — Sentimental shoppers are investing more around Valentine’s Day, with spending increasing by 115 per cent over the past decade, according to the annual Mastercard Love Index.

The annual Mastercard report offers a glimpse into spending habits and trends around Valentine’s Day by analysing purchases across the globe. Romantics in Jordan are spending 337 per cent more on gifts and experiences than they were 10 years ago, according to the report.

Spends on traditional Valentine’s treats also increased over the past decade, with flowers up 242 per cent, restaurants up 177 per cent, followed by jewellery at a 98 per cent increase.

However, as most of the world still faces lockdown limitations, this year home is where the heart is as couples are planning to spend the day, and their money, differently, observed the report.

Restaurant DIY kits, park walks, home-cooked meals and movie marathons were set to be the top ways couples would bring romantic experiences home this year.

Contactless transactions have grown steadily over the past year and are at an all-time high — with a 305 per cent increase in the number of contactless transactions in the Valentine’s Day period over the past year. 

Many will shop online for Valentine’s Day gifts this year, whilst some will show their love for local, purchasing bouquets and gifts from neighbourhood businesses, according to the report.

“The Mastercard Love Index has been providing valuable insights into consumer spending habits and behaviours every Valentine’s Day for the last 10 years. We’ve witnessed many changes in 2020, however, we’re pleased to see that Jordanians are still feeling the love for the most romantic day of the year,” said Ramzy Amary, country business development lead, Levant, Mastercard.