Media agency MEC Jordan rebrands as Wavemaker

MENACOM Jordan, a premier marketing communications group in the country, has announced that its media specialist agency, MEC Jordan, has officially rebranded itself as Wavemaker.

The establishment of Wavemaker worldwide represents a strategic effort on behalf of parent company WPP — the world’s largest marketing communications conglomerate — to provide clients with a more holistic approach to media, content, and technology in the modern world.

As the first international media buying and planning agency in Jordan, MEC has always been a trailblazer in its industry, helping clients optimise their marketing exposure, impact, and budget through strategic media planning and buying.

Now, as Wavemaker, the agency is expanding its approach in a way that will help brands better connect with their audiences, thanks to a more comprehensive focus on understanding and enhancing the consumer journey.