Business Club

MENACOM Jordan, a premier marketing communications group in the country, has announced that its media specialist agency, MEC Jordan, has officially rebranded itself as Wavemaker.

The establishment of Wavemaker worldwide represents a strategic effort on behalf of parent company WPP — the world’s largest marketing communications conglomerate — to provide clients with a more holistic approach to media, content, and technology in the modern world.

As the first international media buying and planning agency in Jordan, MEC has always been a trailblazer in its industry, helping clients optimise their marketing exposure, impact, and budget through strategic media planning and buying.

Now, as Wavemaker, the agency is expanding its approach in a way that will help brands better connect with their audiences, thanks to a more comprehensive focus on understanding and enhancing the consumer journey. 

MedLabs Consultancy Group, the largest network of medical laboratories in the Levant, accredited by the College of American Pathologists and ISO15189 has opened its newest laboratory in the 5thCircle area. behind the Arab Medical Centre.

The new branch is its second in this medical district, and its 45thbranch in Jordan, and it is in line of its regional expansion plan.

The new branch offers top laboratory services, provided by a professional and experienced team, and is equipped with the most advanced and efficient technologies to give the most accurate results.

It also abides by the highest standards of quality and safety, as well as hygiene and sterilisation measures.

The newest 5thcircle MedLabs branch enjoys a distinctive and strategic location as it is close to all clinics in this medical district, making it easily accessible to patients.

Eagle Hills Jordan added a new milestone to its ongoing successes after one of its hotels received a “Five-Star Deluxe” rating from the Jordanian Ministry of Tourism and Antiquities. Abdullah Al-Fraihat, executive director of Eagle Hills Jordan, hailed the efforts of the ministry, citing its large contributions to the tourism sector.

“It is our pleasure to receive the “Five-Star Deluxe” rating from the Ministry of Tourism and Antiquities, which will contribute to setting a new benchmark for the tourism sector in the Kingdom, he said.

He added that this rating for the St. Regis Hotel is seen as another achievement for the group’s series of successes in Jordan in the real estate development and tourism sectors.

Queen Alia International Airport (QAIA) has successfully renewed and extended the highest level of the Airport Carbon Accreditation (ACA) Programme — Level 3+ “Neutrality” — until May 2022, according to Airport International Group.

The certification, which QAIA was the first to receive in the Middle East in 2018, was granted as per the amended guidelines issued by the Airport Carbon Accreditation Advisory Board.

In addition to promoting Jordan within the global aviation arena for its pioneering green airport, this step highlights Airport International Group’s commitment to climate protection and its support of the United Nations Sustainable Development Goals.

As the sole airport to have attained the ACA Level 3+ “Neutrality” in the region, QAIA continuously deploys best environmental practices and periodically updatesi mplemented energy conservation procedures, which led to an 8 per cent drop in the carbon emissions per passenger between 2018 and 2019. 

Wunderman Amman is partnering with Microfund for Women (MFW), Jordan’s leading provider of financial and non-financial services for low-income entrepreneurs and small business owners.

Working to enhance MFW’s online and offline presence, Wunderman Amman kicked off the new partnership by helping the client implement a major campaign for its new portfolio of “responsive products”. 

The New English School has been chosen as the only school in Jordan to be part of the Global Showcase of 100 schools that will gather online to share expertise during the World Education Week, to convene between October 5th and 9th, in support of the United Nations Sustainable Development Goal on Quality Education (SDG 4).

The “Make a difference" campaign aims at improving the well-being of school life for students and teachers. The world’s biggest education conference’ enables schools to share their learning experience with a huge online audience.

Participating schools have been hand-picked for their expertise across a range of educational themes, including enhancing employability and life-skills, deepening family and community engagement and the use of technology. 

Elevatus has paved the way for numerous companies to adopt a seamless digital transformation amidst this pandemic, by deploying AI solutions that help businesses to accelerate growth, and manage losses, resulting from this pandemic.

Elevatus is a one-stop solution provider for an automated decision making process, that utilises AI and emerging technologies to make everyday decisions easier.

According to its founders, Elevatus’ sales surged exponentially over the course of the second quarter, by tripling in magnitude. As the need for automation and AI tools became highly in demand this year, Elevatus’ solution became widely sought after by businesses who experienced a growth plummet and are in need of a digital transformation.

Yara Burgan, founder of Elevatus, said:“COVID19 has served as a catalyst for organisations who are keen on adopting and trying new technologies that would boost their businesses during these hard times.” She added: “People are now looking for simpler ways to hire, assess, train, develop, survey, and make accurate decisions.

We provide that through one solution, that can significantly help businesses cut their costs by up to 80 per cent and increase their decision accuracy by 90 per cent”. 

DHL Express MENA has been officially recognised as the best company to work for in the Middle East for 2020, by leading global workplace culture authority Great Place to Work Middle East.

The global logistics business secured a winning spot in the top 50 Middle East Best Workplaces list which represented local, regional and international private and public entities operating in this region, covering a wide industry base from logistics and technology to finance, media, fashion, FMCG, hospitality, healthcare and manufacturing.

The Best Workplaces annual benchmarking study assesses the level of credibility, respect, fairness, pride and camaraderie within an organisation, with the majority of the score based on the confidential feedback of their employees, while the remaining score is taken from an audit of management and HR practices.

“Being recognised as the Best Workplace in the Middle East is a great achievement for DHL and one we are all collectively proud of,” commented Henry Fares, VP HR DHL Express MENA. He noted that DHL places tremendous importance on maintaining a harmonious work culture that provides a healthy workplace where people are eager to come to work every day. “I dedicate this award to all the DHL employees who make this place the best company to work for,” he added.

Safwa Islamic Bank recently hosted a training programme for the bank's employees focusing on gender issues and financial services, as part of the bank’s strategy to support national efforts towards financial inclusivity and highlighting the central role played by women in the financial sector. 

The training sessions were implemented by Aya Consulting in partnership with UN Women under the programme “Strengthening the Resilience of Syrian Women and Girls and Host Communities in Iraq, Jordan”, supported by the European Union, through the EU Regional Trust Fund in response to the Syria Crisis, the EU MADAD Fund.

“Safwa Islamic Bank has always been aware of the impact gender dynamics have on the evolution of the banking sector and the economic inequalities that can stem from a lack of awareness in this regard,” explains Samer Al Tamimi, general manager of Safwa Islamic Bank. 

“One of our core objectives is to preserve the right of women to equitable and equal access to financial resources, which is why we were eager to host this training programme and to raise the awareness of our employees on the essential connections between gender, inequality and economic inclusivity.”

The Kingdom’s leading marketing communications group, MENACOM Jordan, announced the merger of one of its communications agencies, Y&R Amman — Jordan’s top provider of creative branding and advertising services — with VML, a global pioneer in digital marketing, known for its ability to build audiences, alongside brands.

The newly branded VMLY&R combines the award-winning expertise of two premier agencies from within the WPP network, lending even greater strength and insight to clients served by the world’s largest marketing communications group.

Considered one of the advertising industry’s most important mergers, the creation of VMLY&R represents a strategic effort to better serve a broad network of clients across several key geographic regions, including the Middle East in general, and Jordan, in particular.

Additionally, as both WPP and MENACOM spearhead the shift toward digital innovation, this merger demonstrates a proactive effort on behalf of the group to meet the ever-changing requirements of contemporary audiences and consumers.