Accessible tourism: Making Jordan an inclusive and welcoming destination

Accessible tourism refers to the practice of making travel accessible to individuals with disabilities or other mobility limitations. Promoting accessible tourism in Jordan promises significant economic benefits for the country.

Firstly, enhancing accessible tourism in Jordan could attract a large number of tourists with disabilities who would otherwise be unable to travel to the country. This would increase the overall number of tourists visiting Jordan and boost the country's tourism industry. According to the World Health Organisation, approximately 15 per cent of the world's population lives with some form of disability. This market segment represents a significant opportunity for the tourism industry.

Secondly, promoting accessible tourism in Jordan can lead to the development of specialised tourism infrastructure and services. This would create new business opportunities for local entrepreneurs and create jobs in the tourism industry. The development of accessible tourism infrastructure and services can also have a positive impact on the wider community, as it can improve the quality of life for local residents with disabilities.

Thirdly, promoting accessible tourism in Jordan will enhance the country's reputation as an inclusive and welcoming destination. This will lead to positive word-of-mouth advertising and increased brand awareness for Jordan as a tourism destination. It can also encourage other travellers to visit the country, including families with young children or elderly travellers who may also benefit from accessible tourism infrastructure and services.

In conclusion, promoting accessible tourism in Jordan is essential to tap into the growing market of tourists with disabilities, stimulate economic growth, and create a more inclusive and welcoming destination. By investing in accessible tourism infrastructure and services, Jordan will become a more attractive and competitive destination, while improving the quality of life for its residents.