Jordan Press Foundation, Orange Jordan sign strategic partnership to drive digital transformation in media

AMMAN — In a move reflecting their commitment and efforts to support digital transformation in the media sector, the Jordan Press Foundation / Al Rai and Orange Jordan have announced the signing of a strategic partnership agreement aimed at empowering digital media through developing the sector’s digital infrastructure and enhancing the use of technology in journalism. 

The agreement was signed on February 18 by CEO of Orange Jordan Philippe Mansour,  and General Manager of the Jordan Press Foundation / Al Rai Hiyam  Karaki, in the presence of Chairman of Jordan Press Foundation Sameeh Maaytah,  Editor-in-Chief of the newspaper Khaled Shaqran, and }hief Corporate Communication and Sustainability Officer at Orange Jordan Rana Dababneh. 

Maaytah emphasised Al Rai’s pivotal role in political, economic, and social influence, stressing that the newspaper will maintain this role through its digital platforms, which serve as a reliable and essential source of information. 

He added that the agreement with Orange Jordan strengthens Al Rai’s efforts towards digital transformation and keeping pace with the rapid developments in both sectors by delivering high-quality digital media content that aligns with audience expectations. 

For her part, Karaki highlighted the importance of digital transformation, while maintaining the quality, authenticity, and credibility that Al Rai is known for.

She noted that digital media has become a driving force for most media institutions. 

She also highlighted the necessity of leveraging cutting-edge technologies, advanced analytical tools, and artificial intelligence to stay ahead in the fast-paced digital media landscape, which is going to be achieved through cooperation with Orange.

Commenting on the partnership, Mansour said, "Today, we solidify a strategic partnership that brings together the rich legacy of Al Rai and the continuous innovation offered by Orange Jordan. The agreement between two esteemed Jordanian companies marks an important step in strengthening our position as a trusted digital partner in the media sector, as we remain committed to providing advanced digital solutions that meet the demands of the modern era." 

He added that the partnership will open new horizons for fruitful collaboration, contributing to the advancement of digital progress in the Jordanian media scene, building on Orange Jordan’s longstanding relationship with Al Rai and their shared expertise in serving Jordanian society. 

After the signing ceremony, attendees emphasised the importance of collaboration between media institutions and technology and telecommunications companies in driving digital transformation.