Huawei Jordan Media Forum spotlights digital transformation in media sector

AMMAN — Huawei on Thursday organised the Huawei Jordan Media Forum on December 5, gathering senior leadership from Jordan's key media organisations to address digital transformation challenges and opportunities in the media sector and their transformative roadmap to digital intelligence leveraging advanced technologies in networks, cloud, AI, cyber security and ICT solutions.

The forum's initiatives align with Jordan's Economic Modernisation Vision (2023-2025) and National Digital Transformation Strategy and its implementation plan (2021-2025), which both stress the need to enhance digital infrastructure, develop digital skills, improve the regulatory landscape, and advancing e-government services, according to a Huawei statement. 

During the forum's opening keynote, Vice President of Public Affairs and Communications at Huawei Middle East and Central Asia Ammar Tobba highlighted the importance of open collaboration between public and private sectors in strengthening Jordan's ICT ecosystem. 

He also highlighted the "pressing" need for media sector to catch up with the intelligent transformation, and the priority of nurturing local ICT talent and empowering the next generation of ICT leaders to support Jordan's knowledge-based, sustainable digital economy.

Huawei Jordan CEO Adam Zhang said: "Driven by a young, tech-savvy population, high internet penetration, and government policies, Jordan's digital economy has grown rapidly in recent years." 

The CEO noted that the digital transformation in Jordan has "successfully" integrated digital technologies, strategies, and innovations across various sectors of the country's economy and society. The country has been actively working towards leveraging technology to enhance economic growth and improve public services.

He added: "Huawei is committed to supporting Jordan's digital intelligence through innovative ICT solutions. Our focus on information distribution, interaction, transmission, processing, storage, learning, and inference is designed to deliver exceptional value to customers and partners."

The forum's programme featured keynotes and presentations on the media industry's digital journey, attended by government officials, key opinion leaders, and ICT experts. 

Also participating in the event, Director General of the Jordan Press Foundation Heyam Karaki said that digital media has become a driving force for most major media institutions, yet the "top challenge facing us is how to balance between maintaining authenticity and credibility, and meeting the aspirations of the audience." 

The programme also included three interactive workshops led by Huawei regional and local experts, addressing priority development areas identified through pre-event survey findings of media business pain points. 

The workshops progressed from examining common challenges media organisations face to exploring development opportunities and concluded with creating a collaborative roadmap based on media organisations' priorities.

Regional Director of Digital Industries, Strategy and Marketing Department at Huawei Mohammed Sarrif presented the digital strategy for media organisations, with an introduction to the technologies and solutions for intelligent office campus transformation.