Summer campaign targets tourists from Gulf

By JT - Apr 13,2016 - Last updated at Apr 13,2016

AMMAN — The Jordan Tourism Board (JTB) has launched a summer campaign in the Gulf market under the motto “Yes, it’s Jordan”, to promote the Kingdom’s attractions, Tourism Minister Nayef Al Fayez said Wednesday.

At a press conference to announce the campaign, Fayez said the Kingdom’s tourism sector has faced major challenges and witnessed a decline in its contribution to the gross domestic product due to regional developments, the Jordan News Agency, Petra, reported.

JTB Managing Director Abed Al Razzaq Arabiyat said the campaign was announced ahead of the season to give Arab guests enough time to choose Jordan as their destination.

He added that the campaign includes advertisements on billboards and television and radio commercials.

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