Queen visits LIVINC incubator in Zai

AMMAN — Her Majesty Queen Rania visited LIVINC incubator in Zai in Balqa governorate on Sunday, where she met with the team behind the boutique farm for community initiatives and value-focused programmes.

Her Majesty was welcomed to LIVINC by its founder, Shadi Al Hasan, before joining members of the incubator’s core team for a conversation on the inspiration behind its premise, the services it offers, and its plans for the future, according to a statement from Her Majesty’s office.

Located in the forests of Zai in Balqa, LIVINC is an 8,000-square-metre farm that supports Jordanian creatives and helps them attain financial independence by transforming their ideas into profitable businesses. In its efforts to promote the creative economy, LIVINC mentors Jordanian creatives in seven areas, including, self-development, arts, communication, content creation, design, digital skills, and crafts.

The incubator aims to hone these creatives’ skills and turn their ideas into practical initiatives with the ultimate goal of developing the local economy and generating new job opportunities in the creative sector. Its latest endeavour, the Creativity Caravan, is a development initiative that aims to inspire inventiveness and develop the skills of young individuals in underprivileged areas.

At the incubator, Her Majesty met with a number of creatives who demonstrated the way LIVINC fosters creativity and empowers its innovators to produce and showcase their work to local and international markets.

Her Majesty then visited the greenhouse, where she was briefed on LIVINC’S sustainable solutions and green initiatives. The Queen also saw the work of several creatives on LIVINC’s terrace, where a local music group, Bokra Band was playing, before making a final stop at the pottery studio.