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AMMAN — The Public Security Department (PSD) on Monday launched an initiative aimed at instilling positive security, traffic and social behaviour among individuals.
The campaign, titled “I Rise Because I Am Jordanian,” focuses on people’s role in developing the cultural image of Jordanian society, a PSD statement said.
PSD Director Maj. Gen. Atef Saudi, who launched the initiative through the PSD’s radio station, Amen FM, said it started with a campaign to combat “negative attitudes” displayed by motorists which threaten the safety of pedestrians and pollute the environment, most significantly through littering.
Branches of the Central Traffic Department in the various governorates, in cooperation with the local community, distributed around 250,000 bumper stickers to motorists that say: “I do not throw trash from the car,” according to Saudi.
The PSD director general said the initiative will pave the way for other campaigns in which different official and civil institutions, as well as those interested in voluntary work, will take part.
Some campaigns that target public and private universities have been planned in coordination with their administrations and student volunteers, in order to raise awareness on how to use the Internet and social media “safely”, according to Saudi.