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AMMAN — HRH Princess Rym Ali, founder of the Jordan Media Institute, on Tuesday called for “stronger, reality-based” media capable of countering the spread of fake news on social media, stressing the need for passion and innovation in the profession.
Speaking at a forum organised by the Accreditation and Quality Assurance Commission at the Middle East University on the future of media education in the digital age, Princess Rym highlighted the importance of embracing technological advances, particularly artificial intelligence, and of integrating media literacy into schools and universities.
She urged greater focus on field training for journalism students through practical placements in media institutions.
Minister of Government Communications Mohammad Momani highlighted the role of universities and research centres in preparing future journalists.
He noted that the digital revolution has reshaped the media landscape, with algorithms, AI-driven reporting, and fact-checking tools now essential to the profession.
The minister underscored professionalism and ethics as guiding principles, adding that combining academic knowledge with practical experience produces content that earns public trust.
Middle East University President Salam Mahadin said that the event addressed the latest trends in media education and the need to bridge the gap between academic programmes and labour market requirements.
She stressed incorporating artificial intelligence and digital tools into curricula, as well as continuous training for faculty and students.
Accreditation and Quality Assurance Commission President Dhafer Sarayrah said that 53 per cent of media bachelor’s programmes have been aligned with the National Qualifications Framework, with 21 per cent receiving German accreditation and 27 per cent achieving advanced international rankings.
He reviewed new measures to boost programmes, including micro-credentials, dual study systems, and a forthcoming national classification for media faculties.
Jordan Press Association President Tareq Momani highlighted challenges facing the profession, including an oversupply of graduates and a gap between education outcomes and market needs.
He called for a joint advisory council between the association and the accreditation commission to oversee quality standards.
