Jordanian Society for Fertility and Genetics launches #DontDelayYourDream campaign

AMMAN — In the weeks leading up to World IVF Day, the Jordanian Society for Fertility and Genetics launched a new campaign, in collaboration with Merck, a leading science and technology company, to support couples in making their fertility dreams come true. 

This campaign aims to raise awareness around infertility, its causes, symptoms, and to remind the public that there is no better time to get started on their fertility journey than the present, said a statement from the Jordanian Society for Fertility and Genetics.

The campaign, #DontDelayYourDream educates the public around the signs for infertility as well as provides emotional support to keep hopes high among patients facing infertility. 

Many couples have postponed or abandoned their dreams of having a child due to one or a variety of reasons. With this campaign, the Jordanian Society for Fertility and Genetics provides patients with the support needed through a network of trusted professionals and a forum for patients to share experiences, the statement said.

President of the Jordanian Society for Fertility and Genetics Khaldoun Khamaiseh, said: “48.5 million couples suffer from infertility and face challenges in terms of reproduction globally. Solutions are available. Infertility is a treatable disease and requires medical consultation to determine the most appropriate treatment options. 

“Given the time constraints of fertility and pregnancy, we urge couples who hope to grow their family to consult their doctors sooner, rather than later. Through this campaign, we support and encourage couples to take that first step to make their dream of growing their family a reality. We continue to standby our commitment to support you and face all challenges together.”

Merck General Manager Hala Sleiman said: “With this campaign, we wish to encourage patients to hold on to hope and prevail over the difficulties that get in the way of achieving their dreams. This refers to the challenges they may face either physically or emotionally. #DontDelayYourDream empowers people to learn more about their situation and work towards a brighter future.”

This campaign is being communicated through a series of activities including live info-sessions with fertility experts and doctors, educational social media posts as well as videos that give a glimpse into a patient’s life and information around the IVF process. 

These activities encourage audiences to consult their doctors on their fertility journey and rely on a network of professionals to support them along the way, the statement said.