Jordan Food Fair to start on July 5

AMMAN — Consumers will have the chance to taste and buy products from Jordanian companies taking part in the Jordan Food Exhibition 2017, which will start on July 5.

International Promoters Company (IPCO) General Manager Raed Abu Saadeh told The Jordan Times on Saturday that the event, held under the patronage of His Majesty King Abdullah, will be open between July 5 and 9, from 4pm to 11pm every day.

This year’s exhibition is organised by IPCO in cooperation with Amman Chamber of Industry, the Islamic International Arab Bank and Giant Industrial Group, Saadeh said, adding that the event will be held at the Expo Land near airport road, in an area expanding over 4,000sq.m.

The largest food exhibition in the Kingdom, the fair will include made-in-Jordan and imported food products, in addition to products from the packaging sector, Saadeh noted.

The food fair aims to promote Jordanian products among domestic and international consumers, and to highlight the “high standards of all of Jordan’s food imports”, said Saadeh.

It is also an opportunity for residents to better understand the role of the food sector in providing the domestic market with food items from various countries, in line with the high international standards, according to the organiser. 

Visitors will also have the chance to get acquainted with the variety of alternative food products available on the domestic market, the manager said.

He noted that the expo, which will gather importers, traders, manufacturers and owners of hypermarkets and shopping malls, will include free samples of the showcased food items.

In addition to food tasting, Saadeh said that “Jordan Food 3” will include the distribution of gifts, a children play area and parking lots, as the organisers are expecting a large turnout of consumers due to “the quality of the showcased products”.

In 2016, the Jordan Food Exhibition received some 75,000 visitors, featuring products by 150 factories, wholesalers and retailers, according to the Foodstuff Traders Association.