Share Story
AMMAN — The Jordan Breast Cancer Programme (JBCP) on Monday launched its annual awareness campaign “Stay in my life… get screened.”
The October campaign, carried out in partnership with the King Hussein Cancer Foundation (KHCF) and the King Hussein Cancer Centre (KHCC), seeks to encourage women to get screened for early detection of breast cancer.
Speaking at a meeting with the press, HRH Princess Ghida Talal, chairperson of the KHCF, highlighted the role of family, especially children, in encouraging female family members and teachers to get screened. She also urged women to commit to regular medical checkups.
The importance of the role of children in encouraging checkups was concluded after an analytical study of the previous campaign was undertaken. Discussion sessions with a number of women across the board concluded that delivering the message through children has a high impact on women.
The sessions concluded that children are especially effective in reminding women of the social costs of neglecting checkups and treatment, and of the familial repercussions of the disease.
The meeting was attended by HH PrincessDina Mired, director of the foundation and the honorary chairperson of JBCP, as well as KHCC Director General Asem Mansour, who is also a member of the international advisory committee for the JBCP.
