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CAIRO — Orange SA on Tuesday announced the rebranding of its Egyptian operations from Mobinil to Orange Egypt. Chief Executive Officer Stephane Richard told a press conference Orange Egypt, which has some 6,000 employees, will invest around 2.5 billion Egyptian pounds in 2016 to upgrade network and services, Richard said at a press conference in Cairo.
With more investments in its third generation network, the company is eyeing investments in introducing the fourth generation network in Egypt, he said.
According to Richard, France-based Orange SA, which owns around 99 per cent of Orange Egypt, invested around 2.5 billion Egyptian pounds in 2015 in its network. “Egypt is a dynamic and growing market, thus it is important for Orange to be present in it. We are delighted to bring the
Orange brand to this important market.” Yves Gauthier, chief executive officer of Orange Egypt — formerly Mobinil — said, at the presser.