BCI Group observes Pink October

In a global effort to raise awareness on breast cancer, October has been designated as the Pink Month, and with the aim to educate about the disease, BCI will dedicate its efforts during this month to support this cause through several activities.

As part of its commitment towards the local communities to increase awareness, BCI Group created a series of pink initiatives, starting with illuminating the façade of its main building in Mecca Street in Pink throughout October, to switching the company’s logo to Pink on its social media platforms, in addition to creating pink bags all as part of the visual identity throughout the month.

In order to help customers take part in this initiative, enabling them to support King Hussein Cancer Centre (KHCC); the leading institution in treating cancer in Jordan and the Middle East, BCI will donate 3 per cent of its showrooms sales in Jordan and Palestine during October for the benefit of KHCC, not to mention empowering customers to donate 1JD or more at any BCI showroom in Jordan.

In comment, Fadi Baransi, CEO of BCI Mobile Group said: “Within BCI Group’s CSR strategy... we are certain that we will lead a remarkable campaign to increase awareness about breast cancer”.