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AMMAN — Visa, a global leader in digital payments, today announced the launch of its global Agentic Ready programme in Central and Eastern Europe, Middle East, and Africa (CEMEA). Visa Agentic Ready is designed to support the payments ecosystem in the era of agent-led commerce.
In its first phase, Visa Agentic Ready focuses on issuer readiness, providing a structured pathway for issuers to test, validate, and understand agent-initiated transactions in a controlled, production-grade environment.
The programme enables issuers to experience how AI agents initiate complete transactions on behalf of consumers and to test their readiness to support agentic commerce, while maintaining the trust, control, and protections that underpin the Visa network.
"Across the region, we see a strong appetite for innovation, but also a clear need to ensure new payment experiences are introduced in a way that is secure and scalable."
As AI begins to play a greater role in commerce, issuers will be central to building consumer confidence," said Senior Vice President and Group Country Manager for Visa in North Africa, Levant and Pakistan (NALP), Leila Serhan.
She continued, "Visa Agentic Ready gives our clients a practical way to understand, test, and prepare for agent-initiated payments, supported by the security, controls and network capabilities that have long underpinned Visa's trusted payment network."
Visa Agentic Ready is powered by Visa’s foundational network capabilities, bringing together tokens, identity, risk and controls to examine how trusted agent-initiated payments could be enabled across use cases.
This builds on Visa Intelligent Commerce, Visa’s portfolio of initiatives and solutions focused on enabling trusted, AI-driven commerce experiences at scale.
From Readiness to Real-World Scale
Bringing agentic commerce to life at scale requires coordination across the payments ecosystem, and Visa has enrolled several partners from across the region into the Visa Agentic Ready programme.
Early issuing partners in CEMEA engaging in the Visa Agentic Ready programme include; Abu Dhabi Commercial Bank, Abu Dhabi Islamic Bank, Al Ahli Bank of Kuwait, Al Ansari Exchange, ALEXBANK, Al Salam Bank, Arab African International Bank, Bahrain Islamic Bank, Bank Al Etihad, Bank CenterCredit, Bank NXT, Bank of Bahrain and Kuwait, Banque Misr, Commercial Bank of Qatar.
In addition to CrediMax, Discovery Bank, Dukhan Bank, Emirates Islamic, Emirates NBD, First National Bank, Housing Bank for Trade and Finance, International Bank of Azerbaijan, Kuwait Finance House, Mashreq, Monobank, National Bank of Egypt, National Bank of Kuwait, National Bank of Oman, PrivatBank, Qatar International Islamic Bank, Qatar National Bank, Qatar National Bank Egypt, Tabby, Ziina, with additional partners expected to join later this year.
Through the controlled, production-grade testing environment, the programme validates how agent-initiated payments operate in real world environments, helping issuers build confidence as these new experiences become a reality.
This effort supports Visa’s broader shift towards intelligent, programmable commerce, where trusted credentials and network capabilities enable payments to respond securely and flexibly to consumer intent, context and controls.
As more of the shopping journey becomes automated, this helps ensure agents can act seamlessly on a consumer’s behalf, while keeping people firmly in control.
Visa is working globally with AI platforms and developers, merchants, and ecosystem partners to enable trusted agent-initiated payments at scale. Visa Agentic Ready helps ensure issuers are prepared to support these transactions securely and with confidence.
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories.
Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.
We believe that economies that include everyone everywhere uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
