RJ crowned with an award at Cannes Lions International Festival of Creativity

Royal Jordanian (RJ) has won the Bronze Lions award under the direct category at the Cannes Lions International Festival of Creativity, which is considered the most prestigious festival that celebrates the advertising and communications industry.

The accolade was received in June in Cannes, France as part of the Festival’s awards ceremony, which also saw the shortlisting of Royal Jordanian’s Fear of Flying video.

The triumph of the airline at the Festival came as a direct result of Royal Jordanian’s latest communication strategy, which saw the launch of a satirical campaign, regarding the US Elections campaign promise banning certain nationals from entering the United States prior to Trump’s election.

Launched in November, the online campaign featured special fares to the US during the election period and resulted in an unprecedented viral spread of the campaign, which was picked up by global media, most notably CNN, NBC and MailOnline.