Gene editing, new mental health, halal tourism — New trends in MENA for 2017

J. Walter Thompson Innovation Group MEA has recently released its Future 100 Trends and Change to Watch in 2017 report, which highlights the top 100 consumer trends driving change across the Middle East and North Africa (MENA) today. 

Gene editing, new mental health, halal tourism and the year of giving are just a few of the trends that describe a region advancing social change for itself and others, through diversity and inclusion.

For brands wishing to keep pace, and tune in to current consumer attitudes, the report is a must read guide about sectors and personal needs that have been ignored for way too long.

Authored by Mennah Ibrahim, the 100 trends are categorised into 10 major consumer categories, including travel & hospitality, retail, health, and food & drink.