AMMAN — After a successful first run last year, "Dead Sea Nights" will return this Eid Al Adha to give citizens and tourists another chance to enjoy their holiday outdoors.

Featuring a variety of cultural and musical activities, the seaside festival, which will run from October 27 through November 2, aims to become a yearly fixture on the Kingdom's tourism calendar.

"Festivals in general are a great opportunity to highlight Jordan's diverse culture… they also reflect Jordanians' strong will to help boost the country's economy and tourism industry," Tourism Ministry Secretary General Issa Gammoh said during a press conference on Tuesday.

The event, introduced last year as part of a campaign to encourage people to vote for the Dead Sea as one of the New Seven Wonders of Nature, is organised by the Ministry of Tourism and Antiquities and the Greater Amman Municipality (GAM) with the support of Zain and the USAID/Jordan Tourism Development Project (Siyaha).

"The large turnout witnessed last year has inspired organisers to hold the festival for a second time," said Mohammad Ennab, deputy president of GAM's committee.

Ennab did not provide figures on how many people went to last year’s event, but organisers said last November that 1,000 had attended the closing night alone.

Transportation will be available to and from the festival, leaving from the 7th Circle at 7:00pm, Gammoh said, adding that children under 12 can attend for free, while tickets for adults will be sold at JD5.

He noted that the organisers of the event "do not seek to profit from it" and that the proceeds will only cover operational expenses.

The Dead Sea was among 14 finalists in the New Seven Wonders of Nature competition, but did not make the final cut.

The winners were the Amazon River in South America, Iguazu Falls in Argentina and Brazil, Halong Bay in Vietnam, the Puerto Princesa Underground River in the Philippines, Jeju Island in South Korea, Komodo in Indonesia and Table Mountain in South Africa.